CPM Calculator
Calculates CPM, the budget for a target number of impressions, and impressions for a given budget.
What to calculate
Formulas
- CPM = budget / impressions × 1000.
- Budget = CPM × impressions / 1000.
- Impressions = budget / CPM × 1000, rounded down: you cannot buy part of an impression.
- CTR = clicks / impressions × 100%, and cost per click = budget / clicks.
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